Pitti Bimbo International Childrenswear Fair, 2015

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Well, here it is. My rundown of the Pitti Bimbo International Childrenswear Tradeshow, 2015 which was a huge success. This 81st edition of Pitti Immagine Bimbo (Florence, 25-27 June 2015), the premier international childrenswear fair, finished up at Fortezza da Basso launching a message of confidence and energy for Italian and international kids fashion. The final attendance figures confirmed the high levels achieved a year ago: overall there were more than 5,600 buyers in attendance over the three days of the fair, making a total of 10,000 visitors.

I am sharing some of the most striking images to give you an idea of what it was like to be there!

 

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And the title theme this year was PITTICOLOR (below) and revolved around color and colors in which we are constantly immersed. The language of color is also one of the fundamental codes of kidswear. This project was curated by Oliviero Baldini.

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And now for some stunning images of the Pitti Color Party!

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Other themes were ITALIA WOW, (below) which focused on collections and brands that are of course, Italian.

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